Google has gradually transformed its search engine to the point where users are less likely to click through to a company website. This has lead some small businesses to give up on SEO. They are making a mistake. SEO still improves the likelihood of your business appearing near the top of Google's increasingly short local pack list. As always, adaptability is the key. Google has constantly fiddled with its algorithm over the years, and SEO has adjusted accordingly. Quality content in Q&A or FAQ format that written in regular language is a great way to score points from Google. This in turn can help grow your business.
Key Takeaways:
- The search engine that Google uses has been changes in steps and it has transformed itself into a company with resources itself.
- The moment that a user on Google searches for a small business rather than having to click through and go to another website they receive the information immediately.
- The local pack list has been shortened by Google from ten to three or four and this has heightened the competition for companies to be in rankings.
"Some companies have given up on Google rankings because of this, but SEO is still incredibly important for small businesses."
Read more: https://digitalshifters.com/why-every-small-business-needs-seo/
