Build Your SEO Campaign on the Foundation of Trust

The first step to SEO optimization is creating a trustworthy website. If search engines don't see your site as trustworthy, the rest of SEO won't matter. In order to achieve this, you must be transparent and accurate with your contact information. Links matter as well, as Google is impressed when authoritative websites link to your site. Other measures that can help improve your site's reputation include branding (have a good "About Us" section), positive online reviews about your products and services, and using Schema Markup. Once you have made the effort to ensure you have a trustworthy site, you can begin taking other steps for search engine optimization.

Key Takeaways:

• When one creates a website, it has to be attractive, but not only that it also has to win the trust of visitors to the site and search engines.
• Ranking on search engines is of prime importance because no matter how sophisticated the site, poor ranking will result in low trust.
• When one discovers that his site is not trustworthy enough with search engines the first clue to a problem is to check its domain authority.

"Creating a site is the first step in SEO implementation, but the site must have enough trustworthy credentials to make Search Engines trust it."

Read more: https://www.seo-alien.com/search-engine-marketing/build-your-seo-campaign-on-the-foundation-of-trust/

The Benefits of Testimonials: 6 Tips to Improve Your Marketing

Many people confess to the fact that they consider reading online reviews an important step they have to take before they make an online purchase. In a related study, most people say that their purchase behavior was influenced by their family and friends. This shows that what people say about a business, as the data in the surveys shows, really matter. Business reputation does affect the bottom line and the relationship of the business with customers. Then, one needs to emphasize the testimonials from customers in order to promote a brand. One way to do this is never to brag. Bragging never looked good on anyone and will not on a brand. Let your customers do the bragging about your business or brand. A customer’s testimonial about how great your product is has much impact, much more than whatever way you use to tell people that you produce great products. Then, how can one get customer testimonials? The first way to do this is to ask customers directly. Your loyal customers will surely do this for you. Then the second way is to go visual with testimonials. Produce videos of customer testimonial and share it on social media widely. Other ways to get a great testimonial are outlined in the blog.

Key Takeaways:

• Many people say they read online reviews and believe that reading online reviews should be the first step one takes before a relationship with a business.
• Many persons say that they ask family and friends about a business and allow them to influence their buying behavior when shopping online.
• Businesses should not brag because it never looks good on anybody, rather they should allow the customers to do the bragging for them.

"The data is clear: what people say about a business matters. Good or bad, your business reputation can affect your customer relationships and sales."

Read more: https://wordpress.com/go/digital-marketing/the-benefits-of-testimonials-6-tips-to-improve-your-marketing/

How to Improve SEO for Small Business

Spare yourself some time and money, and target keywords long-tail keywords that will result in more qualified traffic. For example, the phrase “buy children’s clothing” will likely result in more conversions that the broader term “clothing.”

It can be tempting to try to target more general terms because they typically receive larger volumes of traffic. But on the other hand, long-tail keywords often have less competition and result in more qualified traffic visiting your website.

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The Future of Restaurant Advertising Is Machine Learning

The biggest buzzword in the marketplace over the last five years has been artificial intelligence and it has picked up momentum as products like Amazon Echo and self-driving cars are launched. But the term artificial intelligence, or AI as some call it, is not new. It was started in the 1950s and big business has been using it for advertising and marketing for years. In recent times though, it has become widespread and a part of our daily lives. Artificial intelligence involves machines using patterns and statistical method to infer what to do without specific instructions. It has become a godsend for local businesses and the restaurant industry. Twenty years ago it was difficult for small businesses to compete on technology of this sort with their bigger counterparts because of the cost involved. Then came facebook advertising and Google Ads which made it easier for them to do so but to succeed they have to analyze several data daily and multiple times per day. This was a huge task. That is why automation has been touted as godsend. It removes the inefficiency inherent in human processing. But machine learning and artificial intelligence are still new to the small business world. There is a lot that it holds for them for the future.

Key Takeaways:

• One of the biggest consumer buzzwords we have today is artificial intelligence and it has picked up momentum with products like Amazon Echo and self-driving cars.
• The author reckons that the term AI or artificial intelligence is not new as it was coined in the 1950s and many companies have been using it for decades.
• Twenty years ago it was difficult for small business owners to compete with their bigger counterparts because the technology for doing so was expensive.

"Put simply, machine learning is the scientific study of algorithms and statistical models that computer systems use to effectively perform a specific task without using explicit instructions, relying on patterns and inference instead. It sounds complicated, but with the right technology deploying machine learning, it’s what you would call a godsend for local store marketing."

Read more: https://www.modernrestaurantmanagement.com/the-future-of-restaurant-advertising-is-machine-learning/

How to Improve seo for Small Business

Understanding the search terms your customers use is key to correctly optimising your website and digital presence around the web. For some businesses this can be simple – plumber, electrician etc. However, customers will often search in more detail and you should brainstorm around your business category and services. Typically, even simple keyword research will provide you with guidance on structuring and optimising your website.

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