Friday, May 24, 2019

How to turn a bad review around

Part of being in business is seeking out reviews for your business and products. Sometimes the reviews are not so favorable but the business owner shouldn't respond negatively to a negative review. One way to get a five star review was to respond to negative reviews in a new way. Yelp's data reports that business owners that respond to negative reviews within 24 hours increase the likelihood of their disgruntled customer coming back by 33%. Ultimately a negative review is based off one experience so changing that experience the next time works in favor for both the owner and the customer.

Key Takeaways:
  • Sam Elbandak’s yelp page was formerly a disaster that he needed to have some shots of alcohol before taking a look at it.
  • He used to have a lot of negative reviews that he would get so frustrated and depressed with them whenever he sees them.
  • Many restaurant owners are urged to actively monitor their Yelp pages and ask their customers for reviews because it is part of their operations.
"Elbandak, who owns The New Spot on Polk in San Francisco, was one of three operators who spoke at a Yelp-sponsored panel at the 2019 National Restaurant Association Show in Chicago. Darnell Holloway, director of business outreach at Yelp, moderated the panel."

Thursday, May 16, 2019

6 Small Business SEO Tips for Time-Strapped Entrepreneurs

SEO is a newly created buzz word/acronym that is associated with digital marketing in the business world as we now know it, and while there is plenty of help for larger corporations, small businesses usually end up missing out on large opportunities due to lack of understanding. This new summary suggests that focusing in on keyword research, copy writing, content marketing, link building, and usability will increase your business’s ability to reach its end goal target audience.

Key Takeaways:
  • To ensure that your small business has high internet visibility, you must ensure that the trawling bots that roam the net for search engines can find your site easily.
  • It's important that you utilize key words that match those your potential customers are inputting to find your service.
  • It's important to vary and update key word choices, because the way people search for goods and services will change over time.
"When entrepreneurs get SEO right, they can see lifts in website traffic, brand visibility, and revenue. This makes for stronger growth and more sales opportunities."

Wednesday, May 15, 2019

How to Drive Traffic to Your Small Business Website

SEO is not all it's cracked up to be, especially for small businesses, especially if the small business has a Google account. Google has a number of ways to drive traffic to a small business, taking advantage of local communities. But, if a small business owner does want to go down the SEO path, they should carefully look over their options - both in the SEO theory and in what personnel could help them set up a good method.

Key Takeaways:
  • Many businesses have found that if they need to be successful they need to have an online website because this drives customers to the business.
  • The days when people will wander on the streets looking for a product or service are long gone because today when people need something they just Google it.
  • People who provide products and services on a local level want to have online success and the way to do this is to rank well on Google results.
"What's a business owner to do when they need to rank well on Google but have no experience in the area?"