Although monitoring your brand’s online reviews can be daunting, over eighty percent of consumers consult them when researching products and services, so simply ignoring them is not a practical option. By reading your online reviews — both positive and negative— you can learn a lot of useful information about how people perceive your brand and your products. You need to set up a systematic process for continuously monitoring your online reviews, including the negative ones. You can make this task more efficient with the help of a monitoring platform such as Birdeye.
- When one adds reviews to his business he might feel that he is doing online dating because he is opening himself up to scrutiny.
- Bright Local conducted a survey on online reviews and it was gathered that 86 percent of consumers say that online reviews help them to make a purchase.
- When one wants to see an increase in sales he needs to pay attention to his online reviews by monitoring and responding to them.
"But reviews are vitally important for businesses, especially in an age when consumers are researching decisions more than ever."
Read more: https://www.entrepreneur.com/article/335540