Still Avoiding Online Reviews? 4 Tips to Use Them to Your Advantage

Although monitoring your brand’s online reviews can be daunting, over eighty percent of consumers consult them when researching products and services, so simply ignoring them is not a practical option. By reading your online reviews — both positive and negative— you can learn a lot of useful information about how people perceive your brand and your products. You need to set up a systematic process for continuously monitoring your online reviews, including the negative ones. You can make this task more efficient with the help of a monitoring platform such as Birdeye.

Key Takeaways:

• When one adds reviews to his business he might feel that he is doing online dating because he is opening himself up to scrutiny.
• Bright Local conducted a survey on online reviews and it was gathered that 86 percent of consumers say that online reviews help them to make a purchase.
• When one wants to see an increase in sales he needs to pay attention to his online reviews by monitoring and responding to them.

"But reviews are vitally important for businesses, especially in an age when consumers are researching decisions more than ever."

Read more: https://www.entrepreneur.com/article/335540

Mastering SEO for food and drink

Running a specialty foods business is impossible without a strong online presence and a sound Search Engine Optimization (SEO) strategy. Among the most important things when designing a website targeting foodies is to maximize your use of visual imagery. Fill your online space with appealing colors and tantalizing pictures. Social media should also be a big part of your SEO efforts, because people love to talk about food. It’s also very important that your website be mobile-friendly, since many people research or buy food on their phones.

Key Takeaways:

• Selling specialty food is not an easy thing because while one might believe that his food is the best diners and connoisseurs might be unwilling to try it.
• Many people wonder what they are doing wrong when no one comes to taste their specialty food and the money spent starts to bleed.
• A brand these days cannot be seen or accepted in the market without the brand having an online presence and with it an SEO strategy.

"Many speciality food experts do what they think they should be doing to market their brand, instead of doing what they have to do."

Read more: https://www.specialityfoodmagazine.com/start-ups/mastering-seo-for-food-and-drink

How Google and Bing Handle Algorithms, Spam, and Penalties

Search Engine Optimization, or SEO, has changed a lot since its invention: no longer reliant solely finding keywords on a site Google and Bing have tweaked and improved their algorithms to take into account a whole suite of different information. Changes to these algorithms often elicit complaints however, as site owners view their sites as being penalized when they are displayed to users less. However, both Google and Bing maintain that their unique (and hidden) standards and methods of filtering results serve to better the end result for everyone.

Key Takeaways:

• While they have slightly different approaches, Bing and Google both demote and penalize sites.
• What defines spam varies a little between search engines. According to Wiese and Debut, Bing has a 42-page rater’s guidelines document, whereas Google has a 166-page document.
• Though it may seem counterintuitive, manual penalties are better for sites than facing an algorithm update.

"At a recent SEO conference event, two experts with experience in the way Google and Bing handle these issues internally spoke about the way these companies handle algorithm updates, spam, and penalties."

Read more: https://smallbusiness-seo.com/how-google-and-bing-handle-algorithms-spam-and-penalties/

What is a Micro Influencer and How Can They Benefit Your Small Business?

Microinfluencers are people with relatively small (a few thousand to a few tens-of-thousands) but highly active and attentive online audiences. You can find them across all of the major social media websites, although most influencer agencies focus on larger influencers. Micro influencers tend to be vastly less expensive than the top-rated big influencers, but it is important to screen them carefully for factors like compatibility with your brand and level of audience engagement. You also need to watch out for bots.

Key Takeaways:

• When someone can be deemed a micro influencer, that person should be a personality on social media that has about 2,000 to 50,000 followers.
• A micro influencer’s best selling point is being authentic and that is why many businesses come to them to recommend their products.
• The places that one can find micro influencers and do business with them are on social media platforms like youtube, snapchat, and instagram.

"They are a great cost efficient way to provide targeted advertising for small businesses with limited budgets"

Read more: https://smallbiztrends.com/2019/06/micro-influencers.html

How to build a strong online reputation

The best way to build your online reputation and make it stronger is to start by having a reliable, trustworthy website with unique content that is updated frequently. Having genuine social profiles also helps to keep your business in front of people. Selling in a variety of places such as ebay or Amazon allow for you to maintain a broad spectrum of customers. Publishing a blog can also help demonstrate your expertise in your field. And to protect your online brand SEO can help. Lastly, provide great customer service to keep customers coming back to your business.

Key Takeaways:

• The bricks and mortar shops that used to be the hallmark of retailing are now seeing their days and their days are slipping away.
• Because the Internet is easily available and we can browse it anytime we want, retailers are pushing a lot of products online.
• But retailers should not rely on reputation alone to make inroads into the online markets because buyers now have lots of information at their disposal.

"So now whilst having great products and competitive prices is still important alongside them you need positive reviews and a good online reputation."

Read more: https://www.bmmagazine.co.uk/in-business/advice/how-to-build-a-strong-online-reputation/

Exclusive Leads Generation Tips for Emergency Plumbing Sites

Generating leads is hard work. One might think having established credentials in a profession that is needed in all homes might be enough to guarantee a steady livelihood. But, the sad truth is marketing oneself, even if what one does is 'salt of the earth' necessary, like plumbing, is unavoidable. So, how does one, as a plumber, get those essential leads? After all, it may be obvious to you that your service is the best. But, that is immaterial if no one else knows it. Paid leads are a way to go that work for some. Yelp, Google AdWords, etc, get your name out there. But, there is a lot of competition, which generally means under-pricing to stand out. You may not want to go that route. Another way to go that need not affect your set price, is to garner as many reviews and referrals as you can. Sites like Facebook offer the opportunity to display testimonials and comments. Since today's consumer tends to be savvy and an online denizen, it's the norm for them to look over reviews before choosing a service. Use search engine optimization to generate an array of valuable key words that will get browsers to your cyber-door. Use NextDoor Application to pull in local clientele. Whatever you do, keep the leads that become customers by offering superlative customer care to your buyers.

Key Takeaways:

• Paid leads aren't necessarily the best way to attract customers as they don't use the most trafficked sites or pay as well.
• Getting more reviews and optimizing search engines are ways to increase leads.
• Provide the best service which breeds loyalty and you will have clients for life.

"These plumbing needs are essential and are wanted everywhere both at home and in commercial places."

Read more: https://www.ilounge.com/articles/exclusive-leads-generation-tips-for-emergency-plumbing-sites

Seven strategic ways to increase attention to your company

It’s important to take a multifaceted approach to lead generation, which about seventy percent of marketers consider to be their top priority. Don’t just rely on social media. You can create a curated newsletter or a podcast to help you connect to your customers and boost your SEO efforts. Another option is answering questions related to your business on Quora or Reddit in order to establish a reputation as a good source of information. Complete your Google Business profile and keep it current.

Key Takeaways:

• Hubspot conducted a survey and marketers told the company that one of the things that was top on their priority was lead generation.
• Many people tend to rely only on social media in order to increase their lead acquisition but the author believes that this is foolish.
• One way to attract consumers to your company is to create newsletters because it tells people what your company does and makes them want to know more.

"You must be willing to connect with consumers on multiple fronts if you hope to drive sales for your company on an ongoing basis."

Read more: https://www.thegardnernews.com/business/20190619/jeff-shuford-seven-strategic-ways-to-increase-attention-to-your-company