The Digital Imperatives for Restaurants in 2019

Approximately 53% of millennial diners have reported that having access to digital devices during their dining experience is imperative in ensuring optimal customer service within the food industry. These devices should be in the center of the dining experience, and each device should include free WiFi, as well as flexible menu options that are easily accessible. Having direct access to reviews, menu options, locations, and other related information will provide customers with a much more transparent experience.

Key Takeaways:

• A new report states that the time is quite ripe for restaurants to start making use of digital tools in enhancing dining experiences.
• Restaurant guests expect an experience that is devoid of friction and makes them do things at their pace and time.
• If a dining experience is poor even for the first time, a survey found that restaurant customers are bound to take their business elsewhere.

"The dining public has spoken, and as the calendar turns to 2019, their message to restaurant operators is loud and clear: Deliver a digitally enabled dining experience or we’ll eat elsewhere."

Read more: https://www.modernrestaurantmanagement.com/the-digital-imperatives-for-restaurants-in-2019/

The Number One Reason Why Restaurants Should Run Social Media Contests to Increase Engagement

Having a visible social media presence is important for any entrepreneur, especially those who are in the restaurant business. Since consumers are going to take the initiative to photograph and share their dining experience, why not create a contest out of it in order to bring more recognition and incentive? Be sure to engage in whichever contest you choose daily so that the momentum never dwindles. A great way to get even more publicity is by creating a custom hashtag.

Key Takeaways:

• self-promote and  increase engagement.
• Pulling out the smartphone to take a snapshot of a meal is no longer viewed as being impolite but rather as the norm.
• Hosting regular contests across social media channels works for restaurants and they are encouraged to do so constantly to increase engagement.

"Successful social media marketing is all about creating engaging content for your followers to consume, and promoting organically is important, since it feels genuine to viewers and establishes your brand's credibility."

Read more: https://www.prnewswire.com/news-releases/internet-marketing-agency-fishbat-shares-the-number-one-reason-why-restaurants-should-run-social-media-contests-to-increase-engagement-300775302.html?fbclid=IwAR3oDB1de0o8AyKbP5XFV5vqu11pvZnplwWnBqOaqhWS89UZnd56A32Zsys