If you’ve never explored the world of blogging before, you might be wondering how it could be relevant to your small business venture and could seem overwhelming for a newer individual. In his new summary, Mike Knapp discusses the reasons behind why you should consider starting one, how to think about approaching your customers and a few tips on how to start taking advantage of content marketing mixed with a few pro tips on how to blog in a professional setting.
Key Takeaways:
- Many persons know it already and some don’t even know that the number one thing that Google looks at to rank websites is content.
- Small business owner should start the process of writing their company blog because this will help them to have more engagement with their customers.
- Blogging for businesses is about thinking with the customer in mind with the hope that starting a blog will be a way to plan and sell to them.
"Creating valuable content that your clients will start to engage with and use is really your goal here."
