Marketing is a fast paced, ever growing and ever-changing monster. It is typically staffed with individuals that understand the need for these traits and possess a management style that works well with delivering results. In Gemma Manning’s new post, she explores the possibility that marketing has lost the ability connect with humans appropriately. She also provides 5 great tips on bringing a personal and human component back to the field such as remembering to not spam your content and upset your subscriber base and start a conversation, rather than just shove your content in their face.
Key Takeaways:
- Marketing has become more complicated than in the past and more intricate than ever imagined before and this is because consumers are becoming more complex.
- Some of the functions of marketing is to attract customers, and deepen a relationship with them, as well as deliver business outcomes that are sustainable.
- Many marketing budgets allocate a large amount today to CMO spending and about 25 percent of marketing investments are on digital marketing.
"From always-on CRM systems, to voice biometrics and even social media – digital innovation is driving many facets of modern marketing."
Read more: https://www.theceomagazine.com/business/marketing/have-we-lost-the-human-touch-in-marketing/
