For a small business owner, having a SEO strategy is crucial to getting your website noticed. Many small business owners struggle to develop a good SEO strategy even though 36% of them say they already have one according to a recent Clutch survey. Even if you already have a strategy, small business owners need to know how to measure their SEO success. The three metrics that are necessary to measure SEO success are traffic retention, backlink quality, and conversion rate.
Key Takeaways:
- SEO strategy and the need to develop and implement one on their website is a truth that many small business owners are beginning to understand.
- A recent Clutch survey shows that more than one third of small business owners implement an SEO strategy and about 23 percent will roll one out in 2019.
- Measuring SEO success is one of the keys to developing an SEO strategy and this is something many small business owners fail to realize.
"While many small business owners understand they need an SEO strategy, many of them struggle to create one that is effective and comprehensive."
Read more: https://marketingland.com/3-metrics-small-businesses-should-track-to-measure-seo-success-262335
