SEO is a newly created buzz word/acronym that is associated with digital marketing in the business world as we now know it, and while there is plenty of help for larger corporations, small businesses usually end up missing out on large opportunities due to lack of understanding. This new summary suggests that focusing in on keyword research, copy writing, content marketing, link building, and usability will increase your business’s ability to reach its end goal target audience.
Key Takeaways:
- To ensure that your small business has high internet visibility, you must ensure that the trawling bots that roam the net for search engines can find your site easily.
- It's important that you utilize key words that match those your potential customers are inputting to find your service.
- It's important to vary and update key word choices, because the way people search for goods and services will change over time.
"When entrepreneurs get SEO right, they can see lifts in website traffic, brand visibility, and revenue. This makes for stronger growth and more sales opportunities."
