SEO is not all it's cracked up to be, especially for small businesses, especially if the small business has a Google account. Google has a number of ways to drive traffic to a small business, taking advantage of local communities. But, if a small business owner does want to go down the SEO path, they should carefully look over their options - both in the SEO theory and in what personnel could help them set up a good method.
Key Takeaways:
- Many businesses have found that if they need to be successful they need to have an online website because this drives customers to the business.
- The days when people will wander on the streets looking for a product or service are long gone because today when people need something they just Google it.
- People who provide products and services on a local level want to have online success and the way to do this is to rank well on Google results.
"What's a business owner to do when they need to rank well on Google but have no experience in the area?"
