Many marketers will readily tell you that one of the most important tools in their marketing work is Google. There are about 3.5 billion searches done each day on Google alone. That means that a lot of people are on Google and depend on Google for search results. People who want to sell products maybe on Amazon or on other ecommerce sites, or just want to grow a brand can use Google to good use. But they have to use it right. Therefore, the author has compiled some best practices that can help marketers to maximize their exposure and achieve their marketing goals. The first tip is that they have to utilize their Google Ad extensions very well. One thing is to make sure that your keywords are relevant. But extensions add to the descriptive text of an ad without taking away much space in the actual ad. The second tip is that marketers should leverage the power of Google Maps. This will make sure that local web users can be able to discover your business. Other tips are included in the blog.
Key Takeaways:
- Use Google Ads extensions to enable more descriptive text without taking up pace in your actual ad.
- Local customers are more likely to discover your business if you utilize map extensions in your Google Ads campaign.
- Generate quality backlinks by creating a profile on business directories such as Yellow Pages and MapQuest.
"Whether you’re trying to sell a product on Amazon or grow your personal brand, Google can serve as a powerful resource -- but only if you use it right."
Read more: https://www.entrepreneur.com/article/332623
