The first step to SEO optimization is creating a trustworthy website. If search engines don't see your site as trustworthy, the rest of SEO won't matter. In order to achieve this, you must be transparent and accurate with your contact information. Links matter as well, as Google is impressed when authoritative websites link to your site. Other measures that can help improve your site's reputation include branding (have a good "About Us" section), positive online reviews about your products and services, and using Schema Markup. Once you have made the effort to ensure you have a trustworthy site, you can begin taking other steps for search engine optimization.
Key Takeaways:
- When one creates a website, it has to be attractive, but not only that it also has to win the trust of visitors to the site and search engines.
- Ranking on search engines is of prime importance because no matter how sophisticated the site, poor ranking will result in low trust.
- When one discovers that his site is not trustworthy enough with search engines the first clue to a problem is to check its domain authority.
"Creating a site is the first step in SEO implementation, but the site must have enough trustworthy credentials to make Search Engines trust it."
