The Benefits of Testimonials: 6 Tips to Improve Your Marketing

Many people confess to the fact that they consider reading online reviews an important step they have to take before they make an online purchase. In a related study, most people say that their purchase behavior was influenced by their family and friends. This shows that what people say about a business, as the data in the surveys shows, really matter. Business reputation does affect the bottom line and the relationship of the business with customers. Then, one needs to emphasize the testimonials from customers in order to promote a brand. One way to do this is never to brag. Bragging never looked good on anyone and will not on a brand. Let your customers do the bragging about your business or brand. A customer’s testimonial about how great your product is has much impact, much more than whatever way you use to tell people that you produce great products. Then, how can one get customer testimonials? The first way to do this is to ask customers directly. Your loyal customers will surely do this for you. Then the second way is to go visual with testimonials. Produce videos of customer testimonial and share it on social media widely. Other ways to get a great testimonial are outlined in the blog.

Key Takeaways:

• Many people say they read online reviews and believe that reading online reviews should be the first step one takes before a relationship with a business.
• Many persons say that they ask family and friends about a business and allow them to influence their buying behavior when shopping online.
• Businesses should not brag because it never looks good on anybody, rather they should allow the customers to do the bragging for them.

"The data is clear: what people say about a business matters. Good or bad, your business reputation can affect your customer relationships and sales."

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