The biggest buzzword in the marketplace over the last five years has been artificial intelligence and it has picked up momentum as products like Amazon Echo and self-driving cars are launched. But the term artificial intelligence, or AI as some call it, is not new. It was started in the 1950s and big business has been using it for advertising and marketing for years. In recent times though, it has become widespread and a part of our daily lives. Artificial intelligence involves machines using patterns and statistical method to infer what to do without specific instructions. It has become a godsend for local businesses and the restaurant industry. Twenty years ago it was difficult for small businesses to compete on technology of this sort with their bigger counterparts because of the cost involved. Then came facebook advertising and Google Ads which made it easier for them to do so but to succeed they have to analyze several data daily and multiple times per day. This was a huge task. That is why automation has been touted as godsend. It removes the inefficiency inherent in human processing. But machine learning and artificial intelligence are still new to the small business world. There is a lot that it holds for them for the future.
Key Takeaways:
- One of the biggest consumer buzzwords we have today is artificial intelligence and it has picked up momentum with products like Amazon Echo and self-driving cars.
- The author reckons that the term AI or artificial intelligence is not new as it was coined in the 1950s and many companies have been using it for decades.
- Twenty years ago it was difficult for small business owners to compete with their bigger counterparts because the technology for doing so was expensive.
"Put simply, machine learning is the scientific study of algorithms and statistical models that computer systems use to effectively perform a specific task without using explicit instructions, relying on patterns and inference instead. It sounds complicated, but with the right technology deploying machine learning, it’s what you would call a godsend for local store marketing."
Read more: https://www.modernrestaurantmanagement.com/the-future-of-restaurant-advertising-is-machine-learning/
