Microinfluencers are people with relatively small (a few thousand to a few tens-of-thousands) but highly active and attentive online audiences. You can find them across all of the major social media websites, although most influencer agencies focus on larger influencers. Micro influencers tend to be vastly less expensive than the top-rated big influencers, but it is important to screen them carefully for factors like compatibility with your brand and level of audience engagement. You also need to watch out for bots.
Key Takeaways:
- When someone can be deemed a micro influencer, that person should be a personality on social media that has about 2,000 to 50,000 followers.
- A micro influencer’s best selling point is being authentic and that is why many businesses come to them to recommend their products.
- The places that one can find micro influencers and do business with them are on social media platforms like youtube, snapchat, and instagram.
"They are a great cost efficient way to provide targeted advertising for small businesses with limited budgets"
Read more: https://smallbiztrends.com/2019/06/micro-influencers.html
