You want to consider the keywords that are gonna drive you the most business. Not only the keywords that you would really desire to be on page one of Google for, but also the longer keywords folks would use when trying to solve a problem. Really put some thought into this and get a list put together. From there you build a specific page for each of those keywords and optimize that page so that that page ranks for those keywords. Why is that important? Every time you rank on the page one of Google for a particular page, think of that as an employee that's working for you, 24/7, everyday getting you traffic and sales to your website. So the more little employees you can have out there working for you, the better. So you're gonna wanna rank for multiple keywords, the best keywords that most people are going to.
