Blogging is a great way to increase a brand's exposure and the size of your customer base. If you want to start a blog, however, you need to learn how to optimize it for search engines. The Golden Rule about SEO (search engine optimization) is to consistently create original content. Another important rule is to have a self-hosting blog (no subdomains, please) with a unique name. SEO can be further enhanced by making your blog mobile friendly, by creating natural backlinks, and commenting on complementary blogs. Finally, consider using SEO tools, such as SEO Moz or Yoast, which give you a lot of analytical data to evaluate and improve your blog.
Key Takeaways:
- It seems that everyone today is blogging because it has become full of business and opportunities. Companies and travelers use it for all sorts of reasons.
- Some of the advantages of a company running a blog is that it can help boost the exposure of its brands and increase its customers.
- Before a blog can be beneficial, it must be optimized for search engines and must rank high on the pages of search engines.
"You must essentially make your blog easy to read for search engines, so they can index it."
