The restaurant business can be both complex and simple. But what happens when a local television reporter turns undercover cop and begins to report that your kitchen has unsanitary conditions will determine the future of the restaurant. It becomes a challenge that needs to be tackled. Many restaurateurs turn to crisis communication pros for this sort of tasks. It is estimated that one doesn’t know when a crisis can hit an industry in this imperfect world. Yet for restaurants, crisis response is harder because of the unique circumstances that they face. This is because in the first place few restaurants have a crisis communication strategy with communicators that can help them to deal with any crisis. Many national chains can employ communication professionals but this luxury is not in the purview of small and local restaurants. Therefore, the restaurant industry is starkly different from the billions of companies in the country who make it a duty to employ these professionals because they always envision that a crisis can surface at anytime. One thing that is going for restaurants is that their crisis are what the general public can easily understand. When there is a food poisoning in a local restaurant, many persons can understand what the news is saying and what action they need to take. That is why crisis are harder on restaurants.
Key Takeaways:
- Have a solid communications plan in case there is a crisis when speaking to the media.
- Food connects us all, and if a local eatery has bad publicity, it can ruin a business.
- be on the look out for issues to avoid them in the first place.
"A crisis can hit any industry at any time. Yet restaurants face unique circumstances that make crisis response harder."
