Many persons find reasons why they should delay marketing and for many, it is because of time and money. According to data from Drip, 49 percent of small business owners spend less than two hours each day marketing their business and more than half of those business owners say that they carry out their own marketing. But cash flow problems cause many businesses to fail and it is a facet of life for these businesses. Marketing may seem like a luxury when business owners are forced to choose between paying money for marketing or paying money for operational expenses. One advantage that large companies have over small businesses is that they can spend more on their ads. Therefore, consumers might be able to see and hear their ads more than that of small businesses. Yet, small businesses can make research and grow their business despite the competition. The author proposes three unique ways they can do this. The author states that they should be using Google’s free tools. They should try to create a Google My Business account. The second is that they should try texting. This can help them to drive engagement. The third is that they should use facebook in an engaging way. If they do this, they will be sure to grow their business on a low budget.
Key Takeaways:
- Many persons think that it is hard to do marketing for their business and they cite time and money as one of their drawbacks.
- A research done by Drip found that about 49 percent of small business owners spend less than two hours a day on doing their marketing activities.
- Cash flow problem affects several businesses and it is a fact of life for small businesses that makes many of them to fail.
"A Google My Business account is a free account from Google that allows you to publish your business online. It allows your business to become visible when people search and to appear on Google Maps."
